Keeping Affiliates Motivated

Running affiliates programs is easier than ever with the software and help available now.  However, keeping your affiliates motivated and selling isn't quite as easy to do.  

If the success of your business rests upon how your affiliates perform, you make want to provide them with the right tools to get the job done successfully.

If you are already running an affiliate program for your products, you should know that a large number of people who sign up for your program never to be heard from again.  You can however, reduce the number of non productive affiliates by remaining in touch with them constantly.

Remind them of their usernames and passwords, and tell them where to log in to check their stats or get creative.  Always keep them informed of new product lines or changes in policy or procedures.

The key to motivation is making sure that you stay in touch.  

Always pay attention to who your top sellers are, and make sure that you contact them on a regular basis.  Pay attention to who your worst producers are, and make sure you stay in touch with them constantly as well.

The main reason most affiliates don't perform that well is because they don't possess any leadership or guidance.  This can easily be changed by writing a marketing course, which you can even offer for sale to non affiliates, although you should make it available to your affiliates at no charge.

Keep your creatives and sales copy up to date.  

You should also provide new material for your affiliates to use on a regular basis.  Providing them with nothing but a text link and one banner just  doesn't generate much excitement at all.

Provide your affiliates with sales letters, reviews,ads, banners of different shapes and sizes, and anything else that comes to mind.  

Be sure that your affiliates know the material is there for them to

use.  Always listen to your affiliates, and get the proper feedback on your material.

You should also hold virtual meetings.  

Set up chat rooms where your affiliates can attend virtual meetings on a weekly basis.  Be sure to answer any questions, have motivated speakers, and aything else you can think of to make the meetings more motivated.

Given your affiliates the credit they deserve is also very important.  

Each month, you should give credit to the best performers in your affiliate newsletter.  Give small bonuses to those that perform well, and you can even set up a payment structure that rewards higher commissions and bigger volumes of sales.

Always make sure you do everything you can to help your affiliates succeed and make money in your program.  If they are making money - you are succeeding and making money as well.  In reality -their success is your success.

Here's a Stupid Simple System That Works Over and Over!

Jose

How To Make Money

With affiliate programs, it really pays to work well with others.  Also known as referral programs, 

affiliate programs are normally commission based

sales.  

You'll recommend a site to your visitors and then pick up a percentage of any sale that those visitors make.  You'll benefit from the commission and the merchant benefits from the sales.

If you already have a website set up, you can run an affiliate program from it, or you can simply  build a site to promote a particular product or service.  As long as it brings in more cash than it takes to build or run it, you'll be fine.

With any marketing program, you'll need to be careful when you select an affiliate program.  The benefit of an affiliate program will give you another way to make money from your users.  Instead of selling them a product, you simply send them to a partner then take a cut of the profits.

Even though it may seem tempting to go for programs with the highest commissions, those programs won't pay you anything if your visitors don't buy them.

Below, you'll find some tips to help you select an affiliate program that's right for you:

1.  Do not accept any less than 25% with commission.  You can find many programs with great payment structures and high percentages of pay in just about any field.

2.  Look for statistic pages that list the number of click throughs, sales, and earnings so you'll be able to see how you are doing.  

3.  Always look for programs that offer a wide variety of tools to put on your web site, including banners, text links, and of course graphics.

4.  Find out hwo often you'll be paid and be sure that the payment schedule meets with your own expectations.  Some programs will pay monthly,while others will pay quarterly.

5.  Be sure that top level support is included.  If they can't answer your questions in a quick and timely manner, you don't want to work with them.

Once you learn what you are doing with affiliate programs, you can make a lot of money.  If you are just starting out, you should always use common sense and not rush into anything.  As you become more familiar with how things work, you'll be well on your way to making a lot of money - and enjoying making it.  If you have to work hard, you'll be glad you did.

Here's a Stupid Simple System That Works Over and Over!

Jose

Growing Your Affiliate Marketing Business

Affiliate marketing is a very popular business on the internet that involves a partnership between a merchant and one or more affiliates.  

The affiliate will advertise or promote the merchant's products and services free until a customer makes a purchase.

Once a purchase has been made, a portion of the profit

received by the merchant from the customer will be given to the affiliate.  For this very reason, the relationship between the affiliate and the merchant is also known as revenue sharing partnership.

Affiliate marketing has also been recognized as the best way for merchants to sell more products on the internet as well as webmasters or affiliates to gain income with their own website.  

This is where the affiliate can make really good money.

Sience it's already a widespread business, you'll need to work hard to make your site stand out from the crowd.  No matter if you are an affiliate,affiliate network, or merchant, you'll need to discover some secrets that will lead you to success.  

If your an affiliate, you'll need to find out ways to increase your pay or commission.  

To turn your business into a success, you'll need to manage it the right way.  Proper management will make your business grow, making all the time and effort well worth it.

To grow your affiliate marketing business, you'll need to advertise.  The most common way is banners and links, as they also help you to get paid with your merchant.  You can put them on your website, although you should place them carefully as too many on a single web page can be very annoying and very confusing to potential customers.

Another way to make your business grow is by going to chat rooms and message boards that relate to the product you are reselling.  

This can be a smart way to boost your income, you'll meet many different people.  When you first start talking,don't try to see first, as you'll have a better chance becoming friends first.

You can also make yourself a free ebook with advertisement tips and links to your affiliate website.  This can be a great resource for potential customers, as it helps to demonstrate your knowledge, as well as shows customers you are there to help.

If you use the proper methods for advertising and letting customers know about your affiliate programs, you'll be well on your way to making a lot of extra money.  

Affiliate marketing is one of the best ways to make money on the internet - all it takes is dedication and commitment.

Here's a Stupid Simple System That Works Over and Over!

Jose

E-Commerce And Affiliate Marketing

The creation of the internet and the mass production of computers in the late 80's changed everyone's lives forever.  

Now, everyone has the potential to be their own boss whether you are a stay home mom or a manual laborer.  All you need to do is search on Google for business opportunities and it will bring up more than you could ever imagine.  

Even though you may think it's easy to make a living on the internet, it actually requires a firm business plan and a lot of hard work.

You can run an online business with your current job, and your potential market is a lot bigger than the average stores.  

The first thing you'll need to decide is the type of business that's right for you, then research the market.  

The possible business choices open to you are:

1.  Affiliate programs

2.  Adsense programs

3.  Selling products

Affiliate programs will pay you a commission for selling company products.  You'll have no contact with the customer, as all you do is provide sales leads to the company of whom you have to be an affiliate for.  

Adsense programs are where you take an existing website you own of a particular subject then add contexual adverts from Google's adsense program.When someone clicks on an advert you'll receive a few cents.  

The final method is selling products.  You'll build a website with a shopping cart then give as many details as possible about the products.  When customers buy products, you'll receive pay based on what you sell and how many.

When it all comes down to it, you'll need to set up a business and web site to get the most from E-Commerce or affiliate marketing.  

It'll take a lot of hard work and dedication - although it'll prove to be well worth it.

Here's a Stupid Simple System That Works Over and Over!

Jose

How To Avoid The 3 Most Common Affiliate Mistakes

As the handbook draws to a near end and closing publication, here are some hazard signs and dangerous waters you shouldn’t be treading on in the affiliate marketing scene!

So listen up…

Affiliate marketing is one of the most effective and powerful ways of earning some money online. This program gives everybody a chance to make a profit through the Internet. Since these affiliate marketing programs are easy to join, implement and pays a commission on a regular basis, more an more people are now willing in this business.

However, like all businesses, there are lots of pitfalls in the affiliate marketing business. Committing some of the most common mistakes will cost the marketers a large portion taken from the profit they are making everyday. 

That is why it is better to avoid them than be regretful in the end.

Mistake number 1: Choosing the wrong affiliate.

Many people want to earn from affiliate marketing as fast as possible. In their rush to be part of one, they tend to choose a bandwagon product. This is the kind of products that the program thinks is “hot”.

They choose the product that is in demand without actually considering if the product appeals to them. This is not a very wise move obviously.Instead of jumping on the bandwagon, try top choose a product in which you are truly interested in. For any endeavor to succeed, you should take some time to plan and figure out your actions.

Pick a product that appeals to you. Then do some research about that product to see if they are in demand. Promoting a product you are more passionate about is easier than promoting one for the sake of the earnings only.

Mistake number 2: Joining too many affiliate programs.

Since affiliate programs are very easy to join, you might be tempted to join multiples of affiliate programs to try and maximize the earnings you will be getting. Besides you may think that there is nothing wrong and nothing to lose by being part of many affiliate programs.

True, that is a great way to have multiple sources of income. However, joining multiple programs and attempting to promote them all at the same time will prevent you from concentrating on each one of them.

The result? 

The maximum potential of your affiliate program is not realized and the income generated will not exactly be as huge as you were thinking initially it would. The best way to get excellent result is by joining just one program that pays a 40% commission at least. Then give it your best effort by promoting your products enthusiastically. As soon as you see that it is already making a reasonable profit, then maybe you can now join another affiliate program.

The technique is to do it slowly but surely. There is really no need to rush into things, especially with affiliate marketing. With the way things are going, the future is looking real bright and it seems affiliate marketing will be staying for a long time too.

Mistake number 3: Not buying the product or using the service.

As an affiliate, you main purpose is to effectively and convincingly promote a product or service and to find customers. For you to achieve this purpose, you must be able to relay to the customers that certain product and service. It is therefore difficult for you to do this when you yourself have not tried these things out. Thus, you will fail to promote and recommend them convincingly. You will also fail to create a desire in your customers to avail any of what you are offering.

Try the product or service personally first before you sign up as an affiliate to see if it is really delivering what it promises. If you have done so, then you are one of the credible and living testaments aware of its advantages and disadvantages. Your customers will then feel the sincerity and truthfulness in you and this will trigger them to try them out for themselves.

Many affiliate marketers make these mistakes and are paying dearly for their actions. To not fall into the same situation they have been in, try to do everything to avoid making the same mistakes.

Time is the key. 

Take the time to analyze your marketing strategy and check if you are in the right track. If done properly, you will be able to maximize your affiliate marketing program and earn higher profits.

How to make money while sleeping with your computer on autopilot look here?

Jose

Top 3 Ways To Boost Your Affiliate Commissions Overnight

The ideal world of affiliate marketing does not require having your won website, dealing with customers, refunds, product development and maintenance. 

This is one of the easiest ways of launching into an online business and earning more profits.

Assuming you are already into an affiliate program, what would be the next thing you would want to do? Double, or even triple, your commissions, right? How do you do that?

Here are some powerful tips on how to boost your affiliate program commissions overnight.

1. Know the best program and products to promote.

Obviously, you would want to promote a program that will enable you to achieve the greatest profits in the shortest possible time.

There are several factors to consider in selecting such a program. Choose the ones that have a generous commission structure. Have products that fit in with your target audience. And that has a solid track record of paying their affiliate easily and on time. If you cannot seem to increase your investments, dump that program and keep looking for better ones.

There are thousands of affiliate programs online which gives you the reason to be picky. You may want to select the best to avoid losing your advertising dollars.

Write free reports or short E-Books to distribute from your site. There is a great possibility that you are competing with other affiliates that are promoting the same program. 

If you start writing short report related to the product you are promoting, you will be able to distinguish yourself from the other affiliates.

In the reports, provide some valuable information for free. If possible, add some recommendations about the products. 

With E-Books, you get credibility. Customers will see that in you and they will be enticed to try out what you are offering.

2. Collect and save the email addresses of those who download your free E-Books.

It is a known fact that people do not make a purchase on the first solicitation. You may want to send out your message more than six times to make a sale.

This is the simple reason why you should collect the contact information of those who downloaded your reports and E-Books. You can make follow-ups on these contacts to remind them to make a purchase from you.

Get the contact information of a prospect before sending them to the vendor’s website. Keep in mind that you are providing free advertisement for the product owners. You get paid only when you make a sale. If you send prospects directly to the vendors, chances are they would be lost to you forever.

But when you get their names, you can always send other marketing messages to them to be able to earn an ongoing commission instead of a one-time sale only.

Publish an online newsletter or E-zine. 

It is always best to recommend a product to someone you know than to sell to a stranger. This is the purpose behind publishing your own newsletter. This also allows you to develop a relationship based on trust with your subscribers.

This strategy is a delicate balance between providing useful information with a sales pitch. If you continue to write informative editorials you will be able to build a sense of reciprocity in your readers that may lead them to support you by buying your products.

3. Ask for higher than normal commission from merchants.

If you are already successful with a particular promotion, you should try and approach the merchant and negotiate a percentage commission for your sales.

If the merchant is smart, he or she will likely grant your request rather than lose a valuable asset in you. Keep in mind that you are a zero-risk investment to your merchant; so do not be shy about requesting for addition in your commissions. Just try to be reasonable about it.

Write strong pay Per Click ads. 

PPC search engine is the most effective means of advertising online. As an affiliate, you can make a small income just by managing PPC campaigns such as Google AdWords and Overture. Then you should try and monitor them to see which ads are more effective and which ones to dispose of.

Try out these strategies and see the difference it can make to your commission checks in the shortest of time.

How to make money while sleeping with your computer on autopilot look here?

Jose

Using Product Recommendations To Increase Your Bottom Line

In affiliate marketing, there are many ways in which you can increase your earnings and maintain the account that you have worked so hard for already. 

Most of the techniques and tactics can be learned easily. No need to go anywhere and any further. They are available online, 24 hours a day and 7 days a week.

One of the more important ways of increasing affiliate marketing bottom line and sale is through the use of product recommendations. Many marketers know that this is one of the most effective ways in promoting a certain product.

If the customers or visitors trust you enough, then they will definitely trust your recommendations. Be very careful in using this approach, though. If you start promoting everything by recommendation, your credibility will actually wear thin. 

This is seen especially when recommendations are seemingly exaggerated and without much merit.

Do not be afraid to mention things that you do not like about a given product or service. Rather than lose any points for you, this will make your recommendation more realistic and will tend to increase your credibility.

Furthermore, if your visitors are really interested in what you are offering, they will be more than delighted to learn what is good about the product, what is not so good, and how the product will benefit them.

When you are recommending a certain product, there are some things to remember on how to make it work effectively and for your advantage.

Sound like the true and leading expert in your field.

Remember this simple equation: 

Price resistance diminishes in direct proportion to trust. 

If your visitors feel and believe that you are an expert in your niche, they are more inclined to making that purchase. On the other hand, if you are not exuding any confidence and self-assurance in endorsing your products, they will probably feel that same way and will go in search of another product or service which is more believable.

How do you establish this aura of expertise? 

By offering unique and new solutions they would not get anywhere else. Show proof that what you are promoting works as promised. 

Display prominent testimonials and endorsements from respected and known personalities, in related fields of course.

Avoid hype at all costs. 

It is better to sound low key and confident, than to scream and seek attention. Besides, you would not want to sound unprofessional and have that thinking stick to your potential customers and clients, now would you? Best to appear cool and self-assured at the same time.

And remember; prospects are not stupid. 

They are actually turning to experts and may already know the things that you know. If you back up your claims with hard facts and data, they would gladly put down hundreds, or even thousands worth of money to your promotions. But if you don’t, they are smart enough to try and look at your competitors and what they are offering.

While recommending a product, it is also important that you give out promotional freebies. People are already familiar with the concept of offering freebies to promoting your won products. But very few people do this to promote affiliate products. Try to offer freebies that can promote or even have some information about your products or services.

Before you add recommendations to you product, it is given that you should try and test the product and support. Do not run the risk of promoting junk products and services. 

Just think how long it took you to build credibility and trust among your visitors. All that will take to destroy it is one big mistake on your part.

If possible, have recommendations of products that you have 100% confidence in. Test the product support before you begin to ensure that the people you are referring it to would not be left high and dry when a problem suddenly arouse.

Have a look at your affiliate market and look at the strategies you are using. You may not be focusing on the recommendations that your products need to have. You plan of action is sometimes not the only thing that is making your program works.

Try product recommendation and be among those few who have proven its worth.

Using Camtasia to Increase Your Affiliate Checks

Since there are already lots of people getting into affiliate marketing, it is no wonder that the competition is getting stiff. The challenge is to try and outdo other affiliates and think of ways to be able to attain this.

There are also many tips and techniques being taught to these affiliate in order to best plan their strategy for their program to work effectively so that more earnings will be achieved.

What better way to wow your prospects and customers than to record and publish top notch, full motion and streaming screen-captured videos. Nothing like feeling your hard work getting paid by having your customers jumping up excitedly in great anticipation to buy your product right there and then.

This is Camtasia in action. It is a proven fact; giving your customers something they can actually see can explode your online sales instantly.

You do not need to have trainings and education to be able to know how this system can work for your affiliate program. Anyone can create stunning videos, from multimedia tutorials and step-by-step presentations available online. The process is like having your customers seated next to you and looking at your desktop, as you show them the things they need to see and hear. All this done step by step.

For those who does not know it yet, how does Camtasia works?

1. It can record your desktop activity in a single click. No need to have to save and compile all your files because it is recorded right there and then.

2. Can easily convert your videos into web pages. Once converted you can have your customers visiting that certain page. Videos are easier to understand and take in unlike reading texts which oftentimes is a trying thing to do.

3. Upload your pages. Publish them through blogs, RSS feed and podcasts. You may want your Camtasis videos to get around and reach out to other people that may be potential customers in the future. Nothing like being visible in many sites and pages to advertise yourself and get your message through.

There are other things you can do with your affiliate program using Camtasia. You can…

Create stunning multimedia presentations that are proven to increase sales because all the senses are engaged. This also has the tendency to reduce skepticism among hard-to-please customers.

Reduce refunds and other customer issues by demonstrating visually how to use your product and how to do it properly. Complaints will also be minimized because all the facts and the presentation are there for the customers to just see and hear about.

Promote affiliate products and services using visual presentations. This is an effective way of redirecting your viewers straight to your affiliate website after they are finished with the video. Make the most of the presentation by putting your site location in the end and make them go there directly if they want more information.

Multiple your online auction bids exponentially when you give your readers a feel of what you have to offer. Based from reports, auctions that includes pictures increases bidding percentage by 400%. Imagine how much higher it will be if it were videos.

Publish valuable infoproducts that you can sell for a much higher price. It will be all worth the price because of the full colored graphics menu and templates that you will be using.

Minimize miscommunication with your customers. Instantly showing them what you want they wanted in the first place is making them understand clearly the essence of your affiliate program. The good thing about multimedia is, nothing much can go wrong. It is there already.

These are just some of the things you can do with Camtasia that can be very helpful in your chosen affiliate program.

Note that the main purpose of using Camtasia is to boost the income that is generated from your affiliate program. 

Although it can be used for entertainment and enjoyment purposes, which is not really a valid reason why you choose to get all through that trouble.

Try to focus on the goal that you have set upon yourself to and achieve that with the use of the things that may be quite a lot of help in increasing your earnings.

How to make money while sleeping with your computer on autopilot look here?

Jose

Easy Profits Using PPC In Your Affiliate Marketing Business

PPC or Pay-Per-Click in full is one of the four basic types of Search Engines. 

PPC is also one of the most cost-effective ways of targeted Internet advertising. 

According to Forbes magazine, PPC or Pay Per Click, accounts to 2 billion dollars a year and is expected to increase to around 8 billion dollars by the year 2008.

Let us take a quick look at how PPC Search Engines work.

These engines create listings and rate them based on a bid amount the website owner is willing to pay for each click from that search engine. Advertisers bid against each other to receive higher ranking for a specific keyword or phrase.

The highest bidder for a certain keyword or phrase will then have the site ranked as number 1 in the PPC Search Engines followed by the second and third highest bidder, up to the last number that have placed a bid on the same keyword or phrase. Your ads then will appear prominently on the results pages based on the dollar amount bid you will agree to pay per click.

How do you make money by using PPC into your affiliate marketing business?

Most affiliate programs only pay when a sale is made or a lead delivered after a visitor has clickthrough your site. 

Your earnings will not always be the same as they will be dependent on the web site content and the traffic market.

The reason why you should incorporate PPC into your affiliate marketing program is that earnings are easier to make than in any other kind of affiliate program not using PPC. This way, you will be making profit based from the clickthroughs that your visitor will make on the advertiser’s site. Unlike some programs, you are not paid per sale or action.

PPC can be very resourceful of your website. 

With PPC Search Engines incorporated into your affiliate program, you will be able to profit from the visitor’s who are not interested in your products or services. The same ones who leave your site and never comes back.

You will not only get commissions not only from those who are just searching the web and finding the products and services that they wanted but you will be able to build your site’s recognition as a valuable resource. The visitors who have found what they needed from you site are likely to come back and review what you are offering more closely. Then they will eventually come back to search the web for other products.

This kind of affiliate program is also an easy way for you to generate some more additional revenues. For example, when a visitor on your site does a search in the PPC Search 

Engine and clicks on the advertiser bided listings, the advertisers’ account will then be deducted because of that click. With this, you will be compensated 30% to 80% of the advertisers’ bid amount.

PPC is not only a source of generating easy profits; 

it can also help you promote your own site. 

Most of the programs allow the commissions received to be spent for advertising with them instantly and with no minimum earning requirement. This is one of the more effective ways to exchange your raw visitors for targeted surfers who has more tendencies to purchase your products and services.

What will happen if you when you integrate PPC into your affiliate program?

PPC usually have ready-to-use affiliate tools that can be easily integrated into your website. The most common tools are search boxes, banners, text links and some 404-error pages. Most search engines utilize custom solutions and can provide you with a white-label affiliate program. 

This enables you, using only a few lines of code, to integrate remotely-hosted co-branded search engine into your website.

The key benefits? 

Not only more money generated but also some extra money on the side. Plus a lifetime commissions once you have referred some webmaster friends to the engine.

Think about it. 

Where can you get all these benefits while already generating some income for your site? Knowing some of the more useful tools you can use for your affiliate program is not a waste of time. They are rather a means of earning within an earning.

Best know more about how you can use PPC search engines into your affiliate program than miss out on a great opportunity to earn more profits.

How to make money while sleeping with your computer on autopilot look here?

Jose

Which Affiliate Networks To Look Out For When Promoting

There are many horror stories about affiliate programs and networks. People have heard them over and over again, that some are even wary of joining one. 

The stories they may have heard are those related to illegal programs or pyramid schemes. Basically, this kind of market does not have real, worthy product.

You do not want to be associated with these schemes. 

It is obvious you want to be with a program that offers high quality product that you will readily endorse. The growing number of those who have joined already and are succeeding immensely is proof enough that there are reliable and quality affiliate programs out there.

Why participate in an affiliate program?

It allows you to work part-time. It gives you the opportunity to build a generous residual income. And it makes you an owner of a small business. Affiliate programs have already created lots of millionaires. They are the living testimony of how hard work; continuous prospecting, motivating and training others pay off.

If ever you are deciding to join one, you must take note that you are getting into something that is patterned to what you are capable of. This will be an assurance that you are capable of doing anything to come out successful.

How do you choose a good affiliate program to promote? Here are some tips you may want to look over before choosing one:

1. A program that you like and have interest in.

One of the best ways of knowing if that is the kind of program you wish to promote is if you are interested in purchasing the product yourself. If that is the case, chances are, there are many others who are also interested in the same program and products.

2. Look for a program that is of high quality.

For instance, look for one that is associated with many experts in that particular industry. This way, you are assured that of the standard of the program you will be joining into.

3. Join in the ones that offer real and viable products.

How do you know this? Do some initial research. If possible, track down some of the members and customers to give you testimonial on the credibility of the program.

4. The program that is catering to a growing target market.

This will ensure you that there will be more and continuous demands for your referrals. Make inquiries. There are forums and discussions you can participate in to get good and reliable feedbacks.

5. A program with a compensation plan that pays out a residual income and a payout of 40% or more would be a great choice.There are some programs offering this kind of compensation. Look closely for one. Do not waste your time with programs that do not reward substantially for your efforts.

6. Be aware of the minimum quotas that you must fulfill or sales target that is too hard to achieve.

Some affiliate programs imposes pre-requisites before you get your commissions. Just be sure that you are capable of attaining their requirements.

7. Select one that has plenty of tools and resources that can help you grow the business in the shortest possible time.

Not all affiliate programs have these capacities. Make use you decide on one with lots of helpful tools you can use.

8. Check out if the program has a proven system that can allow you to check your networks and compensation.

Also check if they have it available online for you to check anytime and anywhere.

9. The program that is offering strong incentives for members to renew their membership each time.

The affiliate program that provides continuous help and upgrades for its products have the tendency to retain its members. These things can assure the growth of your networks.

10. Be aware of the things that members are not happy about in a program.

Like with the ones mentioned above, you can do your checking at discussion forums. If you know someone in that same program, there is ho harm asking if there are many downsides involved.

Have a thorough and intensive knowledge about the affiliate program and network you will be promoting on.

Knowing the kind of program you are getting yourself into will make you anticipate and prevent any future problems you may encounter.

How to make money while sleeping with your computer on autopilot look here? 

Jose