Saturday, February 1, 2020

Strategies To Get Social Networking Free Traffic

Of course, your strategies may vary with the policy of each site. Some will allow you to do some limited promotion of your products and businesses and others won't. Some will allow you to bring in external content to help build your profile and others won't. 

Each have their own unique way to keep in touch with people, some through profiles only, and others through mobile status updates like Twitter. So, it can be a little daunting to give one technical way to use all social networking sites. However, the strategy is still the same for most:

<ol>
<li>Set up a profile with your website links, and develop an online, authentic, personality,</li>
<li>Invite friends you already know to link to you,</li>
<li>Look at their friends list and see if you have mutual friends you can invite to link in to you,</li>
<li>Join in the networking and keep your profile fresh with updates and new content like videos, pictures, and blog postings,</li>
<li>Stay present and check in daily to answer inquires, add some status information, and see if you can make new friends.</li>
<li>Check out other people online to see what they're doing to build their presence and copy it,</li>
<li>Join groups and use a signature line to link back to your website,</li>
<li>Network with other people online, staying conscious of who the major players are to connect with them if you can,</li>
<li>Explore any applications or other features within the site for marketing and contact building,</li>
<li>Always try to have a way to funnel your contacts back to a blog or website for those social networks that limit your marketing capability.</li>
</ol>

So, even though social networking is a big term, it's still all about making friends and influencing people. It's not that much different from real life except that you have to be a little bit more aware of the mechanics of how to do that with each specific site. 

Social networking takes time. It doesn't happen overnight. The sooner you get started, the more time you have to develop a network that is primed to be marketed later. 

The more time you spend on each site, the more you will begin to see clever strategies that others have developed to increase their influence as if by magic. And, like everything else in this book, always cross-link all your sites for a spider web effect, a vortex of traffic, to eventually pull them into areas where you can make sales.


Jose Amoros

Human Nature Dictates Traffic Building Strategies

Greed is a human trait, and maybe we'd like to ignore it because it's not very pretty, but it is a fact of life. People do get greedy and when they do, they tend to lose all sense of reason. That's actually a pretty good time to use this human weakness to help you trigger the impulse to buy your products. 

In sales, greed isn't just about charging people the most money you can get out of them, although that is definitely one aspect that marketers use. It's also about providing the trigger so that your buyer believes they are getting a steal, either because of a price differential or the cost versus benefits preview. It's a great way not just to make one sale, but to close on a variety of items.

Closeout and bargain hunting are a form of greed even though it's viewed as frugality. It all depends on if the buyer is buying bargains because that's what they practically need in their lives or whether the impulse to buy is spurred more by overactive greed glands that can't turn down anything resembling a steal of a deal. So, placing these types of deals on your website can help you start to develop a sales strategy that attracts a wide range of buyers. 

The Strategy

It may surprise you to know that the disposable income level of your sales prospects actually define what a good deal is, not the actual value of the product or service you are offering. That's because greed is relative to your economic prosperity, even though high income wage earners are not immune to greed, it just takes a slightly different form. 

For instance, when you are trying to sell an item that might be worth $60 to a very well-heeled client, you might want to up the price to $100, and highlight the features and quality of the product, and see if they bite. The reason for this isn't just your own greed, but also the understanding that price to value is relative based on your disposable income. 

For someone making over $100,000/year, an extra $40 is not seen as a lot of money and they may be used to paying higher prices due to the markets they shop. They might not even question the price. 

However, they will assuredly question the quality and want to make sure that the purchase reflects their station in life. The greed here is more about status than money.

On the other hand, if you were to do the same with a person making less than $25,000/year that $100 set point may be enough for them to do some comparison shopping and they'll pretty soon find out that they can buy the same item from your competitor for $40 less. 

You not only lose the sale, but you lose future sales too from that customer. So, using greed to price your products is tricky. You have to understand your target demographic, and specifically the income level of most of your customers. 

Then, you can price accordingly.

If you are not sure of the income level, you can always start using this strategy by offering a more expensive option first and then presenting a much less expensive option second. The difference in prices and a clear explanation of the differences in features can be enough to make the greed glands in any demographic start to salivate. 

It appeals to the high income earners because it triggers their status greed in elevating the higher priced item as the "must have" product, not just because of additional features, but precisely because it is more expensive. It triggers the lower end crowd because the less expensive option will be seen to be a minor sacrifice in features for a large reduction in cost.


Jose Amoros

How Bookmarking And Indexing Works To Get You Free Traffic

We discussed a bit about how you tag Squidoo pages or blog pages. This is a form of indexing to make that information more easily categorized and ranked by search engines. Bookmarking is very similar in that you are storing web page links to interesting sites and most of the time, that bookmark gets added to your web browser to make it easy for you to retrieve that site later. 

But, what about if you want to share your bookmarks? 

There are ways to share your bookmarks online, on the WWW, so that what you find interesting can be bookmarked on a social networking site and made available for everyone else to see too. 

This makes that content highly visible because it isn't being rated as interesting by a search engine, but rather by human beings. If you provide valuable bookmarks then people start to see you as someone who can point them to great content and you become the expert on that topic through pure association. It doesn't even have to be your content you are bookmarking to make that sort of leap in prestige and recognition. 

How Bookmarking And Indexing Works To Get You Free Traffic

Bookmarking works because people are much better at identifying spam or commercial solicitations than search engines. They are also better at knowing what might be of interest to another human being. So, you begin to see more people using social bookmarking sites to locate information and even some use them more than big search engines, like Google or Yahoo! It's content that is highly specialized and reviewed by a number of people to make sure it's not spam. 

There are several characteristics of bookmarking and indexing that you want to be familiar with: creating and saving links, web feeds, and voting or rating the bookmarks.

Creating And Saving Links

When you bookmark a page online, a link is saved to a shared storage area on the web where other people can view it. Each social bookmarking site will have a way to easily save through their sites using a button on your browser that you install, or by clicking buttons available in the content that others post. Some social bookmarking sites give you the option to save some links as private and other links as public. If you are doing this to increase the traffic on your sites, then you need to use the public option for others to view the content you post. 

When you insert the bookmark to the site, it will ask you to index or tag it with words that best describe that link. Some sites can show recommendations for that link, if others have saved the link before you too, but all will allow you to put your own keywords, whether they be one or two words or more. It's generally better to put in as many tags to index the content as you can think of because that will determine how visible that link is on the social networking site.

Social bookmarking sites will categorize the links based on the indexes that you chose and people can search for them using the site's search engine too. So, be sure to be as descriptive as possible when you post the link. Include a brief, but thorough description of the link and tag it with indexes that can put in into multiple categories for people doing searches.


Jose Amoros

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