The Secret To Get More Emails Open

**The Secret To Get More
Emails Open**

How to Use The B.O.O.S.T Method

Introduction

This is the bonus report for Build and Grow Your List Fast.If you haven’t read that yet, please start with that one because this report is going to cover on a specific topic…getting emails to be opened.

If you’re doing any sort of email marketing, then you know your open rate is extremely important. After all, if you can’t get people to open your emails, then you won’t get anyone reading them, you won’t get anyone clicking on your links, and you certainly won’t generate any sales.So that’s why I’m about to show you the best ways to B.O.O.S.T. your open rate. Here are the five components:

B - Build a Relationship

O - Optimize Subject Lines

O - Orient Towards the Reader

S - Send Special Offers

T - Test Everything

Let’s take a closer look at each of these components, along with tips for maximizing your open rate using each factor…The CB Passive Income Elite B.O.O.S.T. #1: Build A Relationship One of the best ways to create a rabid list that eagerly opens every email you send is by building a relationship with them.

How? By following these tips:

➢ Choose a good “from” field. This might be your full name or your company branding. Whatever it is, it should be recognizable. You can’t build a relationship with your readers if they don’t recognize your emails.

➢ Gain trust. Treat your list as if you were writing to your best friends. Share the best tips, tricks and strategies with them. Recommend only the best products and resources.

➢ Send emails regularly. How do you build a relationship with anyone, online or off? Answer: through regular contact. This is why you need to make a point of sending at least one email per week to your list.

➢ Create continuity. The idea here is to make your readers look forward to receiving your next email. One good way to do this is to send a series of emails, such as five tips for getting some benefit, where you send out one tip every few days.Now let’s take a look at the next component of the B.O.O.S.T. formula…The CB Passive Income Elite B.O.O.S.T. #2: Optimize Subject Lines The subject line of your email makes a huge impact on whether your subscribers will open your email.Bad subject lines create deleted emails.Average subject lines cause readers to set your email aside to read later (which they may never get around to opening it). Great subject lines get the click.Here are tips for creating great subject lines:

➢ Create short, engaging subject lines.Depending on your subscriber’s email client, he may only see as few as five short words in your subject line.That’s why you need to create succinct, relevant subject lines that get your subscribers’ attention.For example: “Weird trick for fast fat loss (see inside)

…”

➢ Write deadline-driven subject lines. Want someone to open an email right now? Then give them a good reason to, such as a fast-approaching deadline.For example: “Last chance for 50% off (doors close tonight)…”

➢ Rise above the noise. Your subscribers get a lot of emails, which is why your subject line needs to jump out at them. Whenever possible, arouse curiosity.For example: “Do you make these marketing mistakes?”

➢ Use trigger words. These are powerful words that grab peoples’ attention. The top trigger words include: you, how to, amazing, guaranteed, new,special, secret, discover, reveal, hurry, quick, easy, surprising (and similar words).Now the next component…B.O.O.S.T. #3: Orient Towards The Reader Orient Towards the Reader If you want to get people consistently opening your emails,then make your subject lines (and the content inside) about your reader, not you. Focus on them, their problems, and the solutions you can offer.Here are tips for orienting your content towards readers:

➢ Focus on WIIFM. Whenever your subscriber sees your email they’re thinking, “What’s in it for me?” (Or WIIFM for short.) That’s why your subject lines and content must showcase the benefits they’ll receive. Here’s an example that is short, to the point, and offers a benefit to dog owners…

For example: “Get rid of fleas fast!”

➢ Join the existing conversation. Your subscribers already have a conversation going on in their heads with regards to your problem. That’s why your job is to create relevant emails that tap directly into this conversation. Specifically, create emails that solve their problems, and subject lines that promise a solution.For example, someone who’s trying to lose weight may struggle with yo-yo dieting, where they lose weight but then gain it back. A relevant subject line for them, one that will really nab attention, might be something like this: “Keep the weight off forever…”

➢ Send behavior-based emails. The idea here is to send special emails to segments of your list based on their behavior. So if they just joined your list, send them a welcome email. If they abandoned a shopping cart, then send them an email reminding them to complete their order. 

Or if they haven’t purchased something in awhile, send an email with a “we want you back”special offer. And this last point brings us to the next component of the B.O.O.S.T. formula…B.O.O.S.T. #4: Send Special Offers If you want to boost both your email open rate and your sales conversion rate, then send special offers to your list. As an added bonus, you’ll also grow your list size once the word spreads that you send exclusive offers to your subscribers.Here are tips for sending these special offers:

➢ Send special offers regularly. Get your subscribers used to the idea that they’ll find special offers in your emails, which will train them to open your emails. You might send:--Discount coupons.--Special bonus offers.--Freebies like reports, software or videos.--Invitations to special events like webinars.

➢ Tap into sales triggers. One way to do this is to create a sense of urgency like the deadline-driven headlines mentioned earlier.Another way to do this is to tap into the conformity trigger, which is basically making people feel like they’ll be left behind if they don’t open your email. For example: “Who else wants free marketing software? (Hurry…)”

➢ Offer fast solutions. Your subscribers have problem, and they want the solution for it yesterday.So one way you can catch their eye is by creating a subject line that offers a quick (and easy) solution.For example: “Fast fat loss secrets inside…”And now the final component of the B.O.O.S.T. formula…B.O.O.S.T. #5: Test Everything The first key to getting your subscribers to open your emails is by ensuring those emails are getting delivered. You’ll want to choose a reputable email service provider that focuses on deliverability.You’ll also want to ask your subscribers to “white list” your emails so the emails reach their inboxes.Once you have good deliverability, then start testing everything else like this:

➢ Test your subject lines. Most of the big email service providers provide tools for split-testing and analyzing the results. A good place to start is by testing various subject lines to see which ones give you the best open rates.

➢ Time your emails. If you’re sending out emails when the bulk of your list is sleeping, you may end up with a low open rate. That’s why you’ll want to keep track of when people join your list, as that’s a pretty good indication of when they have time to read your emails. Test these times against other sending times, such as mid-morning or early evening.

➢ Segment your lists. Finally, a good way to boost your open rates and overall conversions is to segment your list into laser-targeted groups. Your groups might include prospects, customers, those who’ve attended a webinar, those who’ve shown interest in a specific topic, etc. That way you can send subject lines that speak directly to these groups.For example, you might send out a “customers only” special to those who’ve purchased products from you in the past.Now let’s wrap things up…

Closing Thoughts

There is no single factor that can increase your open rates.Instead, it’s a variety of factors that work together to B.O.O.S.T. opens, including:

B - Build a Relationship

O - Optimize Subject Lines

O - Orient Towards the Reader

S - Send Special Offers

T - Test Everything

So now that you know these factors, it’s time to get to work. Go ahead and start applying all the tips and tricks you just learned to the next email you send.Then see for yourself how well they work to not only boost your open rate, but create an overall responsive list as well.

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