Friday, December 20, 2019

Becoming A Master Email Marketer

Do you understand email marketing? If you do not, you do not have to worry just yet. This is because the concept of email marketing is relatively new and many business owners have not started to take advantage of this wonderful marketing tool yet. 

However, there are some savvy business owners who are already employing email marketing techniques to create additional business for themselves and to gain an advantage over the competition. 

While not having a great deal of knowledge about email marketing is not an immediate threat to your business, you should start learning about this concept to ensure it does not become a problem for you later as more and more business owners in your niche begin to take advantage of the concept of email marketing. This article will provide information on email marketing which should be useful to business owners who do not have experience with the subject matter.

Business owners should first understand the options available to them in terms of email marketing. The most common options include sending out mass emails with promotional materials, publishing and distributing e-newsletters and offering correspondence courses via email. The advantage to all of these marketing strategies is the ability to reach a worldwide audience. 

Unlike traditional methods of marketing such as television and radio ads or print media ads which only reach an audience in a limited area anyone with access to the Internet can benefit from your email marketing techniques.

Mass emails are the most popular form of email marketing. This includes emails which are sent to hundreds, thousands or even millions of recipients at once. The problem with this type of marketing is the potential for having your emails viewed as spam. 

This is likely to occur if you send your emails to recipients who have no interest in your products or services and have not expressed interest in receiving emails from you.

E-newsletters are also becoming increasingly popular as a form of email marketing. E-newsletters can be a simple or as complex as you prefer and may include text, graphics, advertisements, links or any combination of these elements. One of the first decisions you will have to make is whether you wish to make your e-newsletter strictly text or include graphics in the e-newsletter. If you are on a tight budget, it may be worthwhile to only include text to avoid the need to hire a graphic artist. You may be able to incorporate graphics yourself but they won’t look nearly as professional as the graphics provided by a professional. Likewise you can certainly write your own copy for your e-newsletter but you will likely create a much better impression if you hire a qualified professional writer to create the content for you instead.

Hiring a professional graphic artist and a professional writer may seem like an extraneous expense but it is actually quite important. 

Your e-newsletter may be the first impression many potential customers get of you and your work so it is important to make sure everything is of the highest quality.

Correspondence courses offered via email is the final email marketing strategy we will discuss. These courses may be either offered for a fee and turn into a source of income themselves or they may be made available for free. The theory behind offering these courses for free is they often contain subtle advertising urging visitors to invest in the products and services offered by your business. Whether you charge for your email correspondences courses or offer them for free, care should be taken to ensure the information contained in these courses is completely accurate. This is critical because potential customers who receive these email courses will be judging your business based on the quality and accuracy of these email courses. If they are filled with errors the potential customer may doubt the quality of your work and seek out the products and services offered by others including your direct competitors.

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Jose Amoros

Advertising Through E-mail

The subject of whether or not it is acceptable to use advertising in email market is hotly debated with some Internet marketers being strongly in favor of placing advertisements in email marketing while others are strongly against the use of advertisements in email marketing. Still others take a more neutral stance and are not either firmly for or against the use of advertising in email marketing. This article will take a look at both sides of the argument and allow the reader to formulate his own opinions on whether or not this subject is worthwhile.

There are some Internet marketers who are strongly in favor of the use of advertisements in emails distributed for marketing purposes. 

Those who favor the use of advertisements view the sale of advertising space on email marketing materials such as emails or e-newsletters as a way to generate profit from the email marketing itself. They also believe this tactic puts less pressure on the Internet marketer to meet the expectations of the members of the email distribution list because the emails are already generating a profit even if they do not entice the email recipients to make a purchase.

Those who are firmly against the use of advertising in email marketing feel as though this makes the advertisements seem more like spam and less like marketing materials or useful information. 

Those on this side of the fence feel as though any advertisement in an email marketing campaign should be subtle advertising for the products and services offered by the distributor of the email and not advertisements for businesses who have paid for an advertising spot on the email. They believe the original emails are acceptable but additions to them are spam.

Still others are someone in between on the debate regarding whether or not advertising in email marketing is acceptable. In most cases these individuals believe it is acceptable for there to be advertising as long as it does not overshadow the original intent of the email. This middle of the road concept implies the Internet marketers are not firmly for or against the concept of placing advertisements on emails distributed fro marketing purposes.

The information in this article is rather vague by intention because it leaves more of an opportunity for the reader to form his own opinion. This is important because the subject is largely a matter of personal preference. Each reader must decide for himself whether or not he agrees with one side or the other or chooses to take a middle of the road stance. The opinions of readers of this article may be influenced by whether or not they are considered to be marketers or consumers. This is significant because it can impact the preferences. For example consumers may be less likely to appreciate advertisements in emails intended for marketing purposes because they feel it distracts from the original products. 

However, marketers may be more apt to be accepting of advertising because they can understand the financial gain which is possible. 

When evaluating opinions about the use of advertising, it is important to note whether or not the individual offering the opinion is involved in advertising. It might be more worthwhile to seek out opinions from consumers only as they are more likely to share the beliefs of your potential customers.

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Jose Amoros

Overhyped or marketing breakthrough?

Right out of the gate the company boasts a sign-up rate of 83% for people viewing the presentation video to completion. While I can not attest to that it could be legit as the program is completely free to join.

So what is the catch?

While the program is free to join, they do have upgrade options. 

Before I get to the upgrade option I have to mention that the free account is more than generous. You also don't get hit with OTO's (one time offers) when signing in to your account.

Before getting into all the benefits you get as a free member, let's first delve into what SoManyHits is...

Like the sales video explains, SoManyHits.com is first and foremost a URL tracking and shortening service, meaning you can shorten all your affiliate links and track how many clicks they receive. Unlike mostly all other tracking services (even the paid ones), there is no limit on the amount of campaigns you can create or clicks you may receive during a given month before shelling out more money to keep on tracking. This is true even for free members.

They also made it easy to track multiple advertising sources from the same campaign tracking URL by simply adding a keyword identifiable to you to the end of the tracking URL. When a shortened tracking URL is followed, the hit is recorded and displayed in your back-office, complete with a break-down of where the hits came from (keywords appended).

The service also promises to create a flood of traffic to any and all campaigns that will keep on doubling. While this may sound outrageous, it is actually very likely to happen because of their unique referral system. Well..., when I say unique, for those of you familiar with their sister site EasyCash4Ads.com, it actually makes use of the exact same 2-up referral system where your first two referrals are passed up to your sponsor into what they call traffic lines. Every person who ends up in one of your traffic lines will first have to sponsor two people who will go to their sponsor, which means that particular traffic line keeps doubling.

If you are put off by the notion that you first have to refer two people that goes to your sponsor before the system can begin working for you, the good news is that sign-ups should not be hard to come by seeing that the program is free to join and their affiliate tools also helps a lot to achieving this requirement (more on that later).

Getting back to the traffic aspect, every time one of your tracking links are followed, visitors will first pass through an ad gateway, similar to services such as ad fly where they will first see an interstitial ad for a couple of seconds before being directed to the site being tracked. That ad will be a random campaign belonging to your sponsor, so when you take into account the way traffic lines keep doubling, it gives credence to the claim that your traffic will also keep doubling. It should be noted, when you create a new campaign, you can choose to promote the campaign through your traffic lines via an interstitial ad or (for pro members) a pop-under ad. Members may also choose not to promote certain campaigns.

While there is something to be said about the annoyance of pop-under and interstitial ads, bear in mind that their target market is Internet marketers. These are the same people signing up for programs through traffic exchanges, so I can very well see this traffic converting very well indeed.

Apart from the traffic, URL tracking and URL shortening, you also have the ability to export the contact details of everybody in your traffic lines into a CVS file to easily import to your auto-responder of choice. The great thing about this for the new member joining is that they will only end up in their sponsor's mailing list because of the way their referral system works. This is great as the last thing I want when signing up for a new opportunity is to end up in as many mailing lists as are dependent on the size of the member's down-line or up-line. For those who don't yet have an auto-responder account (what are you waiting for?), you still get to message your traffic lines through an internal messaging system complete with a WYSIWYG (what you see is what you get) editor every 10 days. (Pro members can message their traffic lines every 60 hours)

The owners of SoManyHits.com realize the strength of an affiliate network and this is reflected in the tools they make available to members to promote their affiliate links. When they launched their sister site EasyCash4Ads, the IM world was abuzz with talk about their beautiful splash and capture pages. With SoManyHits they did it again with a total of 120 splash, capture and brain-teaser pages (which double as splash pages) and improved on the design by displaying an animation while the image is loading. These pages can also easily be shared as stunning image cards to your Twitter and Facebook followers with a click of a button.

Members have an abundance of emails and banners as well as some other nifty tools to promote their links, not to mention affiliate links also get promoted through their shortened tracking links which means they can actually lay claim to their product slogan of working smarter, not harder.

Getting to the upgraded features, analyzing your tracking stats really come into their own with much more detailed reports and real time charts. Platinum members also get to message their traffic lines every 60 hours as apposed to every 10 days, they have more options available to them when creating campaigns but where the pro membership really shines is in the income plan.

Platinum membership plans start at $27 for 60 days or $13.50 per month. (a quick Google search revealed most of the competition start at an average of $29/month with limited clicks). From there the options go up to $69 for 6 months ($11.50 per month), $121 for one year ($10, 08 per month) and $177 for 2 years ($7, 38 per month) As an upgraded member you will receive, $10, $20, $30 and $50 respectively every time the platinum membership is renewed. Free members will receive 40% of the commission amount while the other 60% will go to the first upgraded member in their up-line. This effectively means upgraded members will make an extra 60% commission from members who have already qualified out of their traffic lines.

Taking this up yet another notch, they also pay out performance bonuses where you could earn an additional 40% commission. 

Commissions are paid out twice a month and should you earn $350 during a pay period, they will add another $50 to your commission. 

Earn $700 and you will get an extra $100 on top of the $50 bonus you received. Earn $1000 and receive yet another $250 on top of what you already earned. From $1000 up, you will get a bonus of $400 for every $1000 you earn. Taking into consideration that upgraded members also receive 60% second tier commissions from free members who qualified out of their traffic lines, it effectively means you will earn 40% extra commission through your own efforts as well as from free members in your down-line.

From what I understand, the developers are already working on more features to be implemented that will be available to pro members. While the free plan will impress even the most critical user, members will be hard-pressed not to upgrade, especially taking the affordable upgrade options into account.

In summary, SoManyHits.com is a well-thought-out service offering a lot of value for the cash strapped marketer with a generous compensation plan and a promise to grow a traffic monster that will serve you well in time to come.

Pros:

 - Unlimited campaigns with no restrictions
 - Great way to grow your mailing list
 - Very affordable to upgrade
 - Unique referral system
 - Generous compensation plan
 - A freebie hunter's dream

Cons

 - Interstitial and pop-under ads

Jose Amoros

What do business owners need to know about digital marketing? Bob Keplinger ActionCOACH Woodlands TX

What do business owners need to know about digital marketing? Bob Keplinger ActionCOACH Woodlands TX Hi folks and welcome to this week'...