Online business expansion

Newspapers are what we typically associate with the standard classified ad. However, Internet classified ads can be far more effective at sales and generating traffic to your website. Classified ads on the web give people instant gratification when they choose to buy or click a link, unlike a newspaper. They can reach people all over the world, and not in a small subscription area.  They provide a way to advertise online giving you the option to use affiliates. If you find a way to attach a classified ad to an Internet portal that already has a large audience, your classified ad online has far more power than just a newspaper classified ad, and it can also get you backlinks and point people to your website from larger portals, increasing traffic. How To Write Effective Classified Ads In order for your ad to work online, it has to follow some basic rules of online marketing. You won't have a whole lot of time to capture someone's attention and you will also have ...

If you think buying is not an emotional experience, you are mistaken! Every word in sales copy is amplified when it triggers an emotional response and can be the difference between copy that excites the imagination of the potential buyer and that which deadens it. When you engage the buyer's imagination they can even begin to imagine what it's like to own the product you are selling and it stirs up the flames of desire for possessing it.  It is true that if you want to sell, you want to sell by impacting the emotions of your potential buyer. Even though you know that the final decision may be justified through logic, the initial way to get by the mind that will think up all sorts of objections to the sale is to appeal to the emotions. The Strategy When you are advertising your products or services you will want to pay close attention to the words you choose. Words are powerful tools on the Internet that you can use to frame the way a person perceives not only th...

You wonder why more website traffic continues to elude you. So you beef up your efforts like never before, in a desperate attempt to bring in more visitors. But perhaps the real problem is not the lack of new faces to your site. Maybe it has more to do with why you’re not taking more care of the potential customers you’ve already got. How do you nurture those who sign up for your list – and why should you do it? Well, apart from being a nice guy who really cares about them, let me remind you what happens, when you start to discuss a TV show you enjoy with your friends… Say you all love fishing; and you discover you all love watching “Fishing the Flats,” with Henry Waschuk.  You don’t need any encouragement to agree how great the show is, or how much you enjoy his fishing tips, the recipe the chef provides – and the incredible variety of amazing fish found off the Florida Keys, or further down South. Do you love the show for his obvious skill and the things you l...

You’ve applied all the usual rules of website traffic promotion, and you’re getting respectable results… But there’s a product launch (your first) you’ve got looming towards you, a couple of weeks or so from now.  What you’d really like to do is create some buzz, and have people sitting up, ears attuned, when they hear your name or see your face. You want them to know who you are. In fact, your whole campaign depends upon it! If you’re outgoing to begin with, and don’t mind making a noisy splash, there’s one strategy you might enjoy trying… You Don’t Have To Fall Out Of Your Limo When comedienne Kathy Griffin arrived in England, nobody there knew her at all. She was quite aware of this, and came up with several strategies to change this, in advance. So what did she do (after making sure the press would be there to see her arrive at her hotel?)   She fell out of her limo – and reporters rushed to snap the newsworthy sight!  I’m stil...

You’re always looking for website promotion tips to help you increase interest in – and visitors to – your website. Here are 4 great website promotion tips you may not yet have tried… 1.  Create your own calendar of significant days coming up in your niche – and be sure to include offline events, as well as trade shows, marketing conferences and anniversaries.  Add these events to your sales funnel, and think up promotions, posts or social media campaigns you can initiate, at the perfect point in advance.  For example, if everyone is going to Florida for the Big Bust-Out Bonanza conference, with 52 mega-stars from your industry scheduled to attend and present, set up interviews with as many of the mega-stars as you can. (Even if only one or two say “yes”, you can play it up to your list, social networks and forum buddies, telling them to spread the word. 2. Add that calendar in plain sight on your actual main blog or website – and people will get in th...

You already know about putting your signature link on your business card – and sure that might have helped increase site traffic – but there are 3 potent offline methods you may simply have never considered yet. Using A Local Marketing PR Firm Many of them are run by skilled single agents – and although good ones won’t dance for a penny, their services may not be as out of reach (or non-cost-effective) as you might think. A local Marketing Consultant has her pulse on all the buzz. She knows every resource, probably has ideas about where to promote you – and all that even before you’ve taken off your coat and ordered your coffee. A basic rule of business is to expend your energy where your money-making skills lie. So you can be focusing on those areas, leaving your Marketing PR consultant free to do what she does best – promote you and drive people to your sites. Consider Local TV We’ve all been used to thinking of TV and glossy magazine advertising as someth...