Skip to main content

Does More Website Traffic Continue To Elude You?

You wonder why more website traffic continues to elude you. So you beef up your efforts like never before, in a desperate attempt to bring in more visitors. But perhaps the real problem is not the lack of new faces to your site. Maybe it has more to do with why you’re not taking more care of the potential customers you’ve already got.

How do you nurture those who sign up for your list – and why should you do it?

Well, apart from being a nice guy who really cares about them, let me remind you what happens, when you start to discuss a TV show you enjoy with your friends…

Say you all love fishing; and you discover you all love watching “Fishing the Flats,” with Henry Waschuk.  You don’t need any encouragement to agree how great the show is, or how much you enjoy his fishing tips, the recipe the chef provides – and the incredible variety of amazing fish found off the Florida Keys, or further down South.

Do you love the show for his obvious skill and the things you learn there? Partly – because he really is skillful, and the show has a great, well-designed format, packed with value.

But it’s more than just the tips, or Henry Waschuk’s skill, that makes you feel like you’ve had a mini fishing vacation, when you take that half hour to watch it on Sunday mornings… 

It’s More Than Just The Tips, Or The Expertise

… It’s Henry’s enthusiasm. His passion, his joy – and how he so obviously lives for the sport! He’s like a little kid always caught in  Christmas Day (in the warm, sunny Florida coastal waters) – and what’s more, he’s the sort of outgoing, friendly kid who lives to share his best presents with you.

(Even his chef – who so quickly shows you that fabulous, mouth-watering fresh-catch recipe – mirrors that enthusiasm and keeps the mood – and the party - flowing right along.)

How long has it been, since you brought that sense of joy and adventure to your website? How long since you shared your toys with absolute wonder and gleeful delight? Or do you calculate, plot, weigh consequences – and dole out content to your reader, inch by reluctant inch?

You need to give them a reason to really want to come back to your website. You want them running up your driveway, every Sunday morning, eager to see what you’ve got to share, like Henry, today.

Rediscover What Made It Fun

That’s the missing lure you may need to put back into your marketing strategy, to get more traffic. Make the most of the readers you’ve got – and they’ll do the work for you!

That example I used about “Fishing the Flats” was a real one. As we sat there and discussed it, we quickly found out four people in our midst hadn’t yet discovered the show – but after listening to us, they quickly became avid fans! 

Just think  - if that happened with 400 groups, each gaining 4 more subscribers in 4 weeks – that TV show would have 1,600 new viewers per week.

And if those 1,600 new viewers go out and 400 of them get into conversations with other fishing buddies… well, you can already see where I’m going with this, I’m sure.

So look for those two qualities – genuine enthusiasm and generosity in sharing a passion – in your marketing journey. If they’re not there in yours, step back. Take a “vacation” for yourself until you rediscover what lights you up like Henry Waschuk, before you take another step.

After all, why kill yourself, working night and day to drag in new visitors – when your enjoyment could be the missing key element helping your current subscribers haul in an even greater catch!


J.Amoros

Labels:

Comments

Post a Comment

Popular posts from this blog

The Road To Success

Currently, there are thousands of online enthusiasts who are taking the plunge and joining the community of affiliate marketers.  With e-commerce booming,and the internet dominating the business world,becoming an affiliate marketer is a very wise choice. To be successful with affiliate marketing, it's always best to learn the basics of the affiliate marketing business, then realize what sacrifices will need to be made for you to accomplish your goals.  To get to the top of affiliate marketing, you'll need to make the necessary sacrifices. Before you join any type of program, you should learn as much as possible about the company.  It's  actually very easy to research companies, as search engines are easily the one of the most primary  sources for information.  To be on the safe side,you should ensure that the program and company has  been operating for several years - which can be easily and properly verified. If the company has just st...
Post a Comment
Read more

What Is Niche Marketing, and Do I Need It?

In marketing, a niche refers to a service or a product that occupies a special area of demand.  It is that small corner in the market that accounts for a certain kind of specialty concerning an unmet customer need.   To be able to attract a strong, solid market, the choice of a niche product should ultimately complement the website one owns.  It is through this scheme that he is able to generate a specific market for the niche product he is trying to sell. Niches are involved in niche marketing, the process of finding market segments that are small but potentially profitable nonetheless.  To maintain a profitable quantity of sales, this marketing strategy relies on increasing the loyalty of customers so that their corporate objectives will be met or surpassed.  Illustrative of this is the fact that the quality of the product or service sold will generate customer satisfaction and, consequently, customer loyalty.  The result is profitability...
Post a Comment
Read more

Indian Vegetarian Cooking

Indian food is a great choice when cooking vegetarian.  Indians use a lot of vegetables, rice, and grains in their dishes which make them amazingly delicious as well as friendly for the vegetarian.  The best thing about Indian vegetarian cooking is that it is so savory when it is done because of the spices that they use.  You will find that the dishes smell great while they are cooking and taste great when you are eating. Indian vegetarian cooking is actually quite easy, but it does take a lot of different spices that you may not have just sitting around your house.  Coriander and curry is essential to Indian cooking, so you will want to find these two spices especially to add to your Indian vegetarian dishes.  You will also need to have on hand some brown rice as well as some couscous since these are the main grains that are used in Indian recipes. Here is one vegetarian Indian recipe that this writer found especially tasty and easy to make: Cre...
Post a Comment
Read more