Monday, January 6, 2020

The Key to Continuous Growth and Expansion

Grow or die! This is one of the laws of nature that applies to all living things. All business lives by this law as well. A business cannot begin, grow to a certain point and then simply remain at that point and continue to thrive.

Growth and expansion are necessary for the business to survive and if that growth and expansion do not happen then the business will fade and die or crash and burn.Growth and expansion of business must be controlled by the business owners or managers. If growth is too slow, the business lags behind the competition. If growth is too fast, the business can easily become over extended.

A steady controlled growth is the ideal. Of course, the ideal and the reality are sometimes two very different things.Sometimes the terms ‘growth and expansion’ are a bit misunderstood. The most obvious meaning of both terms is to get bigger and broader but those meanings are not the only ones that apply.Growth, for example, can mean gaining knowledge and becoming wiser and expansion can mean broadening the knowledge base from which a company operates.

A small internet based company does not have to grow and expand until it becomes a giant multi-national company in order to survive but the owners and managers of these internet businesses do have to grow by getting smarter and expand by welcoming change with open arms.Nothing ever just stays the same. Change is the only certainty in the world. What was hot or what worked yesterday is old news today and it will be ancient history tomorrow.Companies and company owners and managers must grow with and adapt to changes as they happen and on the internet changes happen a lot faster than they do out in the brick and mortar world.We all agree that growing, adapting and expanding is vital to the survival of any business and maybe especially to Internet business. So the question is: 

What is the key to growth and expansion of internet based businesses?

When brick and mortar businesses grow and expand, they build bigger buildings and hire more employees but that isn’t exactly an option for an internet based business.The key to growth and expansion of an internet based business is for the business owner or manager to always and continuously invest in them.They must be willing to stay on the cutting edge of technology and they must be willing to accept and adapt to changes as they occur.Internet businesses are not buildings. Internet businesses are people. 

An internet business cannot grow by investing in a larger building.It only grows when the person who is driving that business invests in his or her own knowledge and ability.An internet business cannot expand by investing in hiring more people. An internet business expands when the person who is driving it invests in himself or herself.The bottom line is this: The key to continuous growth and expansion of an internet based business is continuous investments being made in the owner or manager of the business. The short answer: 

Invest in yourself.

You have no doubt heard this refrain many times.“Invest in yourself! Invest in yourself! Invest is yourself!” But what does ‘invest in yourself mean’? 

Does it mean you should go out and invest in a haircut that costs two hundred bucks? 

Does it mean that you should go by yourself a designer suit? 

What does it mean to invest in yourself?

Well, if you can afford it, go get that haircut and buy that designer suit but that is not the kind of investment that we are talking about here.Your internet business is just you, your computer and your internet connection and you could actually operate your internet business from any commuter on the planet that had an internet connection.So basically, your business is really only you. 

Your business is based only upon your own knowledge and your own ability. Those are the ‘company’ assets and those are the ones that need to grow and expand constantly so that your internet business thrives.Here is a rule that you might want to live by to insure that your internet business is a success and continues to be a success: Invest 5% of your time and income into improving your self.

Expansion and growth are imperative to survival and expansion and growth of an internet business means expanding and growing the knowledge of the person running the company...that would be YOU.A tiny investment of only 5% of your time and your income per year in yourself can mean that you will continue to see positive monetary returns for many, many years to come.You might be sitting there shaking your head and still wondering what is meant by a 5% time and income investment per year in yourself. 

What is meant is that you must expand your knowledge.You must stay on top of new technological advancements and you must expand your knowledge base about your own area of expertise. Things change fast. New information becomes available on almost everything under the sun every day of the week.It is very, very easy to fall behind very, very quickly. And unless you consciously put forth the effort to stay on top of things you will most certainly fall behind. 

Keeping up is easier than catching up and if you keep up, you can usually find a way to forge ahead.Yes, you are so busy right now that you could use 48 hour days but taking just about one hour per day out of the 24 that you are allotted and only $5 out of every hundred dollars that you earn and investing that time and money in yourself can increase your future earnings a hundred fold.

There are newsletters, webinars, teleseminars and real brick and mortar seminars that can provide information and cause your knowledge to grow and expand so that your business can also grow and expand but you must be willing to invest in yourself so that you can take advantage of this information...learn it...and apply it to your own internet business.

Self-Investment Tips that Really Work

It is absolutely true that time is the one commodity that most internet entrepreneurs have a very, very short supply of. Still there are ways to use time that would otherwise be of no value to invest in yourself. Here are a few tips that might help:

 Use travel time to invest in yourself. By using your iPod or your MP3 player you can use your travel time to expand your knowledge.
 Set your clock for a half hour earlier and use that time to read and learn.
 After you stop working in the evening, use your computer to search for new information and ideas.
Of course there are some things that are just going to take your time but you can choose wisely.
 Attend webinars and teleseminars that are directly related to your niche or your business.
 Attend real world seminars that are closer to your home and will require less travel time but will provide you with the information that you need.

Resist the Urge of Staying in the Comfort Zone

We all have a comfort zone and all of us are very fond of our personal comfort zone. It is very, very tempting to just stick with doing the things that we have always done and doing them in the same way we have always done them.However, staying in your comfort zone and refusing to expand your mind and your horizons can cause you and your internet business to fail.There is an old saying (probably made up by someone who was afraid of trying new things) that says, “If it isn’t broke, don’t fix it.” Well, ‘it’ doesn’t have to be broken in order to be improved upon whatever ‘it’ is.

Candle light wasn’t broken but we are all glad that electricity was harnessed. Electric light is still light but it is certainly a big improvement over candle light.New ideas come along every day in the world of internet business. Some of those ideas are even good ones even if they do reside outside of our own personal comfort zone.In order to continue to invest in yourself, you must be willing to leave your own comfort zone. 

Just because what has worked is still working it doesn’t mean that there are not newer, better and more efficient ways of doing things.Nobody is saying that new is always better. New is not always better but sometimes it is and the only way to tell which is which is by investigating new ideas yourself and then adapting the ones that can help you to your business.Invest in yourself by increasing your knowledge and don’t be afraid of trying new things and new ways of doing things. 

These things really are the secrets of success and not just in the world of internet business but in life itself.


Jose Amoros

The Cornerstones of Successful Internet Entrepreneurship

Running a successful internet business can look so simple when you are on the outside looking in. You look at a successful internet entrepreneur and he doesn’t look like he is doing anything special but he is living the good life. It really doesn’t look like he is working all that hard. He seems to be enjoying life immensely.

Really...all he is doing is sitting comfortably in front of his own computer in his own very comfortable home a few hours a day. He talks on the telephone and seems to be enjoying every conversation.Apparently, running a successful internet business is the proverbial ‘piece of cake’! Right WRONG!!! Wrong, wrong, wrong!

You are looking at the results of a very, very long and tedious process that consisted of many very long, late-night hours and a lot of blood, sweat and tears over a period of several years.This successful internet entrepreneur worked very, very hard for the success that you are looking at.It is more than a little bit likely that he first placed four corner stones first as he began the long process of building his successful Internet business. Those four corner stones upon which he built his success are:

1. The right mind set.
2. Recognizing and using leverage.
3. Building a set of useful contacts.
4. And he probably had a mentor.

We will discuss these four corner stones that must be laid down first so that a successful internet business can be constructed.All of them are important, even crucial to the success of any business but especially to the success of an internet based business.Constructing a successful business in cyberspace has many things in common with the building of a successful brick and mortar business but there are significant differences as well.

Having the Right, Healthy Mindset

The success of any business both of the online variety as well as the off line variety require the right mindset from the get-go.A right and healthy mind set will not guarantee success but a wrong and unhealthy or unrealistic mindset will most assuredly guarantee failure. So the right mind set is the first corner stone that must be laid upon which a successful business can be constructed.What is a right and healthy mindset? There are things that it is as well as things that it isn’t.A right and healthy mindset IS the willingness to work as hard and as long as is necessary to achieve the goals that has been set. A right and healthy mindset ISN’T the belief that success will be easy, quick or painless.

Those who believe that they can make an internet business enterprise thrive without having to actually put in any time or effort are simply doomed to failure from the beginning.There are schemers and scammers out there in cyberspace that are just waiting eagerly for those to come along who are looking for easy riches.A right and healthy mindset IS the willingness to take the time to make a good, solid business plan that is based upon sound business principles.

A right and healthy mindset ISN’T just jumping in feet first and hoping for the best. The best that can happen under those circumstances is that you get out with anymore than two cents to your name.‘Flying by the seat of your pants’ is NOT a plan...it is just plain suicide in the world of internet marketing. If you don’t have a formal education in business, you need to find people who do have that kind of education and seek then follow their advice.

Recognizing and Using Leverage

There are dozens...maybe hundreds....of business models out there. Some are, of course, more successful than others but they all come with their own set of pros and cons.The idea is to get the most bang for the buck. You need to use all of the power of the Internet to make your e-business successful. You really cannot afford to leave any stone unturned.If you are a real go-getter, the temptation is to do everything first and that isn’t possible. 

You need to make a realistic plan and build one thing upon another until you have a good solid base from which to operate.Once you get a website built, you will need to begin leveraging SEO (search engine optimization) and gaining page rank.One thing does lead to another, of course, but one of the quickest ways to leverage SEO is to add a blog to your website. 

This is a way that you can get much more quickly indexed by the search engines.Leveraging also includes branding yourself, your website and your products. One of the quicker ways to begin to get yourself branded is by investing in PLR (Private Label Rights) products and changing the names of those products to include your own name or logo. 

(Don’t forget that there must be some rewriting done.)

This is probably the quickest way to become branded as well as gain credibility on the internet. For example: you might buy a PLR E-Book about Easy Dog Training and change the name to ‘John Doe’s Easy Dog Training Methods’.You can sell the book, give it away as a free gift on your own website or list it in E-Book repositories for others to use.Remember that reputation and credibility are everything on the internet. Don’t take any shortcuts and never damage or allow others to damage either.

It Is Not What You Know, But Who You Know

That is an old saying. “It is not What you know, but Who you know that counts”. Setting a corner stone of good solid relationships is an important aspect of building a successful e-enterprise.

Working hard at building good solid business relationships is worth every minute of time that you invest in it. Business relationship building should be one of your top priorities.When you build social relationships, you insert yourself into social situations where you come in contact with people who have interests that are similar to or complimentary to your own interests don’t you?

That is precisely the same way that business relationships are established. You insert yourself into business situations where you will meet others who have businesses that are similar to or complimentary to your own business. You develop relationships over a period of time.There are several ways in which to accomplish this task. One way is to participate in teleseminars or webinars that are related to your business.

You will learn a lot, of course, but equally important, you will come in contact with those who are already succeeding in the niche market that you are working in.Of course, attending real brick and mortar world seminars is an even better way to begin to build friendly business relationships with not only your peers but also with those who are in a position to help you....which brings me to the final corner stone that you need to lay.

Find a Capable Mentor

It isn’t likely that there is a more valuable asset that a new e-entrepreneur can have than a good and capable mentor. Someone who has already made all of the mistakes can help you to avoid making all of the mistakes yourself.They have the wisdom that comes from experience to point out pitfalls and to help direct you toward the better of choices.Why, you ask, would anyone who has it made want to take their time to help a newbie succeed?

Maybe I can answer that by telling you about my friend who is an accomplished musician. He played with some of the biggest stars in the business. He is a very, very fine guitarist who is now in his 70’s.He has about three young guitarists that he spends many hours not only teaching how to play but counseling them on career choices.I asked him why he spent so much time doing that and he said, “It is like gaining immortality. 

If I teach them and they teach others, then what I know lives forever.”Successful internet marketers want that ‘immortality’ as well. The ones who are the very most successful are the ones, amazingly enough, who are the most likely to mentor an up and coming e-entrepreneur. Of course, these successful internet marketers are not going to be interested in wasting their time on a person who has not already worked hard to lay those first three corner stones themselves.

These potential mentors are looking for new comers who show that they have a right and healthy mindset, who are working hard at leveraging and who are well aware of how important it is to know all the players and the RIGHT people.

It short, the new comer most likely to get a mentor is one who is already working hard and helping himself and not looking for someone who can just smooth the way for him.


Jose Amoros

Why Do So Many Internet Startups Fail Today?

Why Do So Many Internet Startups
Fail Today?Everyday out there in the real brick and mortar world, millions and millions of people drag themselves from the warm, warm beds, take a shower, grab a cup of coffee, and head off to their jobs as they are thinking that there has got to be an easier way to make a living.

Every one of those millions and millions of people knows somebody who has quit the ‘get-up-and-go-to-work’ grind and is making a very good living by working on their personal computers from the comfort of their own homes.Working from home sounds like an ideal solution to them. 

Many of these dissatisfied souls will quit their jobs and plunge head-first into internet marketing with no preparation, no knowledge of what they are doing, no education, and no hope of success. Failure is their only option and they don’t even suspect.The fact is that according to many sources, more than 90% (Ninety percent) of all Internet business start-ups end in failure within the first 120 (one hundred twenty) days. Yes, you read that right. NINETY PERCENT!

This failure rate should be a warning to those who are considering trying their hand at making a go of working on the Internet rather than at a job in the brick and mortar world.Of course, success is possible. There IS that other 10% (ten percent) that do succeed. The thing is success doesn’t happen by accident. And success isn’t just a crap shoot. Success happens because of some very important factors.

Success happens because people have the right ideas about internet marketing and how it works.They do not expect to get rich quick or be able to make a killing over night and retire to a tropical isle.It is strange but some how the same people who wouldn’t dream of starting a real world business, think they can make a go of an internet business even though they have no business background.People will go into an internet business with the idea that they no longer have to get up and go to work. They think they can simply work when the feel like it and still make a good living. They simply do not expect to have to work hard or work long hours.

Wrong Perceptions about the Internet

The 90% failure rate of new Internet businesses really isn’t all that surprising when you stop to think about the people who are starting internet businesses.For some unknown reason most people think that running a successful internet business is as easy as getting a website built and hanging out an ‘open for business’ sign. They couldn’t be more wrong.Running a successful internet business of any kind requires self-discipline. People will start an internet business and think that they can party all night, sleep until noon and then make a living in 3 or 4 hours sitting in front of a computer. 

They some how think that the world is just going to line up on their website and hand over money. It isn’t going to happen.Internet businesses do not run on auto-pilot. It is true that well established internet marketing gurus do not have to put in long, tedious hours on their businesses but it is a privilege that that has been earned by putting in a lot of long and tedious hours.It didn’t happen overnight for them and it won’t happen over night for anybody. Most people are totally unprepared for the time investment that must be made in order for an internet business to become successful.

No Business Background

All businesses have two things in common. They are BUSINESSES and they must be run like businesses! The people who are in charge of a business need to understand the accepted practices of business.They need to understand simple and basic ideas like acceptable over-head expenses in relation to projected income. Internet entrepreneurs need to understand profit and loss and what constitutes each.A college degree in business in not essential for an internet business entrepreneur go be successful but it sure wouldn’t hurt. Just some basic business knowledge is absolutely vital.

f you have a hard time balancing your personal check book, you probably should keep your day job and forget about starting an internet business.It is true that you can hire accounting firms that will tell you WHEN you must make tax deposits, for example, but these firms will not be able to tell you IF you need to make them.Accounting firms can tell you whether or not you made a profit but not how to make it. If you have no business background you need to, at the very minimum,get some good business advice before you even consider opening an online business.The fact is that all successful businesses operate on sound business principles. Successful businesses aren’t accidents. 

The proof is in the numbers....only 10% of new internet businesses are successful or are even still in existence after the first 120 days of operation.It is not even reasonable to expect to make a profit from a new business enterprise for many, many months.You must have sufficient resources available to not only launch your business but provide for your own personal needs for an extended period of time. It’s called ‘capital’ and there is no way around the need for enough of it.

The Right Mindset Just Isn’t There!

You have most likely heard the phrase, ‘He has an attitude!” This is usually a derogatory remark made about a person with a disagreeable attitude.But the word ‘attitude’ is an important one when discussing internet marketing start-ups. A good attitude...a good mind set can’t insure success but a bad attitude and a bad mind set can certainly guarantee failure.Here are some wrong attitudes that will absolutely guarantee failure:

1. I can work when I want to. Wrong, wrong, wrong! You can’t just work when you feel like it. You have to expect to put in many long and very tedious hours of very hard work to make a new internet enterprise succeed.

2. I can get rich quick! You couldn’t be more wrong and you are not only wrong but you are putting yourself in danger as well. There are bazillions of crooks out there on the internet who are waiting for their next easy mark and if you are looking for a quick way to get rich, you ARE the next mark.

It is possible to make a very comfortable living with internet marketing enterprises but if anybody ever tells you it is quick or easy, they are lying to you.

3. I don’t need a business plan. There you are...wrong yet again. Internet business is still business. All of the same business principles apply to online business as apply to brick and mortar business. It is imperative that you have a plan for success that is based upon these sound business principles.

4. When you have an internet business of your own, you don’t have a boss. Wrong again! You are your boss. If you aren’t a good boss who sees to it that work is accomplished on time and in full, you will doom yourself to certain failure. Unless you are a boss who sets up a working schedule and establishes goals that must be met, you will find yourself working at a job under a boss who does do those things and maybe for minimum wage.

How You Can Avoid Joining the Failing Masses

The thing about starting a business...any business.....is that there is no guarantee of success under any circumstances.

Even big international businesses can fail at new business ventures. Failure is always an option but the possibility of success can be optimized.

You can optimize the possibility of success by:

1. Having a good solid business plan in place BEFORE you launch your online business. There is an old saying: “Those who fail to plan, plan to fail”. A detailed set of plans for success needs to be made. You need to have the steps from getting from point A to point B listed in great detail that include realistic cost estimates for accomplishing each step.

2. Expecting to work very hard to accomplish your goals. You must never expect anything to be easy. You will be right most of the time because things are rarely as easy as they look. Each step toward success requires work, time and patience. Sometimes things don’t work out right on the first try. You have to be willing to try again and again until you do succeed.

3. Not falling for ‘get-rich-quick schemes. The internet woods are full of those who prey upon those who are looking for quick and easy ways to become rich. Those ways do not exist. Get over thinking that there is an easy way. There is NOT.

Remember those statistics! Ninety percent of all new internet businesses fail in the first 120 days. You don’t have to be part of that majority. You can become a part of that 10% minority of successful internet business enterprises.


Jose Amoros

Conceptual E-mail Marketing

Deciding whether or not email marketing is a good idea for your business can be a difficult process. The concept of email marketing is very simple to understand the process of determining whether or not it is right for your business can be significantly more complicated. 

This is because you have to consider a number of different factors before making your decision. You should consider your target audience and their propensity to use the Internet, whether or not your message can be effectively states in an email and whether or not your message is likely to be misinterpreted as spam. All of these factors are important and can help you determine whether or not email marketing is right for your business. 

One of the most important factors to consider when deciding whether or not to invest your money, energy and time into email marketing is your target audience and how likely they are to use the Internet regularly. 

This is important because an email marketing campaign is not worthwhile if members of your target audience are not likely to use the Internet to purchase or research the products or services you offer. Even if the use the Internet for other purposes it is not worthwhile because they will not be likely to become online customers for your products or services. 

However, if you have a target audience who is very likely to use the Internet to purchase the products or services you offer and to research these items, an email marketing campaign is a good idea. 

In this case it is absolutely worthwhile because you will be providing information which the members of your target audience will find useful and which they may already be looking for elsewhere. 

Next you should consider the products and services you offer in an attempt to determine whether or not your message can be effectively stated in an email. This is important because if you offer a product or service which is difficult to explain the emails you use for marketing are not likely to be understood or well received by the recipients of your email distribution list. This is important because you want to be able to convince potential customers of the need for the products and services your offer, not make them feel more confused. 

Finally, an important concept to consider is the possibility that your email messages will be viewed as spam. This is a very important concept because emails which are viewed as spam are not likely to be well received by the recipients and may not ever even make it to the recipients if their spam filters tag these emails as spam. 

Even if the emails do reach the intended recipients many Internet users have grown accustomed to weeding out spam rather quickly and will be quick to delete, without reading first, emails which are suspected to be spam. In determining whether or not your emails are likely to be viewed as spam, it is important to consider the subject of your business and therefore the emails you send out. 

This is important because certain subjects such as weight loss pills are likely to be viewed as spam more quickly than other items. If you are in the business of marketing products or services which would likely cause your emails to be deemed spam, orchestrating an email marketing campaign may not be worthwhile. 


Jose Amoros

Becoming A Master Email Marketer

Do you understand email marketing? If you do not, you do not have to worry just yet. This is because the concept of email marketing is relatively new and many business owners have not started to take advantage of this wonderful marketing tool yet. 

However, there are some savvy business owners who are already employing email marketing techniques to create additional business for themselves and to gain an advantage over the competition. 

While not having a great deal of knowledge about email marketing is not an immediate threat to your business, you should start learning about this concept to ensure it does not become a problem for you later as more and more business owners in your niche begin to take advantage of the concept of email marketing. This article will provide information on email marketing which should be useful to business owners who do not have experience with the subject matter.

Business owners should first understand the options available to them in terms of email marketing. The most common options include sending out mass emails with promotional materials, publishing and distributing e-newsletters and offering correspondence courses via email. The advantage to all of these marketing strategies is the ability to reach a worldwide audience. 

Unlike traditional methods of marketing such as television and radio ads or print media ads which only reach an audience in a limited area anyone with access to the Internet can benefit from your email marketing techniques.

Mass emails are the most popular form of email marketing. This includes emails which are sent to hundreds, thousands or even millions of recipients at once. The problem with this type of marketing is the potential for having your emails viewed as spam. 

This is likely to occur if you send your emails to recipients who have no interest in your products or services and have not expressed interest in receiving emails from you.

E-newsletters are also becoming increasingly popular as a form of email marketing. E-newsletters can be a simple or as complex as you prefer and may include text, graphics, advertisements, links or any combination of these elements. One of the first decisions you will have to make is whether you wish to make your e-newsletter strictly text or include graphics in the e-newsletter. If you are on a tight budget, it may be worthwhile to only include text to avoid the need to hire a graphic artist. 

You may be able to incorporate graphics yourself but they won’t look nearly as professional as the graphics provided by a professional. Likewise you can certainly write your own copy for your e-newsletter but you will likely create a much better impression if you hire a qualified professional writer to create the content for you instead. 

Hiring a professional graphic artist and a professional writer may seem like an extraneous expense but it is actually quite important. 

Your e-newsletter may be the first impression many potential customers get of you and your work so it is important to make sure everything is of the highest quality. 

Correspondence courses offered via email is the final email marketing strategy we will discuss. These courses may be either offered for a fee and turn into a source of income themselves or they may be made available for free. The theory behind offering these courses for free is they often contain subtle advertising urging visitors to invest in the products and services offered by your business. 

Whether you charge for your email correspondences courses or offer them for free, care should be taken to ensure the information contained in these courses is completely accurate. This is critical because potential customers who receive these email courses will be judging your business based on the quality and accuracy of these email courses. If they are filled with errors the potential customer may doubt the quality of your work and seek out the products and services offered by others including your direct competitors.


Jose Amoros

Advertising Through E-mail

The subject of whether or not it is acceptable to use advertising in email market is hotly debated with some Internet marketers being strongly in favor of placing advertisements in email marketing while others are strongly against the use of advertisements in email marketing. 

Still others take a more neutral stance and are not either firmly for or against the use of advertising in email marketing. This article will take a look at both sides of the argument and allow the reader to formulate his own opinions on whether or not this subject is worthwhile.

There are some Internet marketers who are strongly in favor of the use of advertisements in emails distributed for marketing purposes. 

Those who favor the use of advertisements view the sale of advertising space on email marketing materials such as emails or e-newsletters as a way to generate profit from the email marketing itself. They also believe this tactic puts less pressure on the Internet marketer to meet the expectations of the members of the email distribution list because the emails are already generating a profit even if they do not entice the email recipients to make a purchase.

Those who are firmly against the use of advertising in email marketing feel as though this makes the advertisements seem more like spam and less like marketing materials or useful information. 

Those on this side of the fence feel as though any advertisement in an email marketing campaign should be subtle advertising for the products and services offered by the distributor of the email and not advertisements for businesses who have paid for an advertising spot on the email. They believe the original emails are acceptable but additions to them are spam. 

Still others are someone in between on the debate regarding whether or not advertising in email marketing is acceptable. In most cases these individuals believe it is acceptable for there to be advertising as long as it does not overshadow the original intent of the email. This middle of the road concept implies the Internet marketers are not firmly for or against the concept of placing advertisements on emails distributed fro marketing purposes. 

The information in this article is rather vague by intention because it leaves more of an opportunity for the reader to form his own opinion. This is important because the subject is largely a matter of personal preference. Each reader must decide for himself whether or not he agrees with one side or the other or chooses to take a middle of the road stance. The opinions of readers of this article may be influenced by whether or not they are considered to be marketers or consumers. This is significant because it can impact the preferences. For example consumers may be less likely to appreciate advertisements in emails intended for marketing purposes because they feel it distracts from the original products. 

However, marketers may be more apt to be accepting of advertising because they can understand the financial gain which is possible. 

When evaluating opinions about the use of advertising, it is important to note whether or not the individual offering the opinion is involved in advertising. It might be more worthwhile to seek out opinions from consumers only as they are more likely to share the beliefs of your potential customers. 


Jose Amoros

Success Stories About Premium Bonds

Premium bonds are a great way to invest for your future. Not only do you get the chance to store your money in a secure environment bu...