Proving You Can Deliver The Goods - Factor

Now, if you make an offer (no matter how incredibly good it may be), you won't attract sales if no one believes you can deliver what you offered. 

That's because people need to trust you before they will make a purchase from you. And, if the purchase is something that appears too good to be true, and they don't know you, they simply won't believe you are telling the truth.

Like any relationship, you have to build trust over time by delivering what you promise. So, what can you do for those that have yet to buy and haven't even entered into a commercial relationship with you? Well, you can flash your credentials!

Have you ever noticed that when people find out you are a doctor, they automatically assume you are smarter and richer than the average person? 

That's because your profession gives you credentials to be a person of integrity and a productive member of society. Education is one way that people flash credentials, by putting the initials to their degrees next to their names. There are certain ways to establish your credentials with your website audience that can be used to get them to trust you more and, thus, help you make the sale.

The Strategy

The nature of this strategy is to create a tone of authenticity and authority. You want to sound believable, educated, maybe even an expert about a particular topic related to your market niche. When people find someone who they can trust to tell them the truth exactly like it is, then they are more easily influenced into following the advise that person gives. 

You will want to invoke associations that enhance your image as a knowledgeable and credible person and reduce the associations to those things that may impinge on your good name. Both of these aspects are looked at quite closely when a customer is trying to make a decision whether you are steering them in the right direction or just trying to make a fast back.

You will have to pay attention to the language that you use in your sales copy. 

It shouldn't contain any outrageous claims or even untruthful exaggerations. You want to highlight the benefits of your product or service, but in a manner that comes off as genuine, not hyped. 

There are a number of different ways to implement this strategy, to help you build your credibility quickly and effectively, however, the strategy is still the same. You want to remove the objections in your customers mind to the possibility that they are being taken for a ride or influenced in underhanded ways. 

You do this by seeking to make sure your transactions always have a high degree of integrity from sale to delivery, and that you back everything with your good name.

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Jose Amoros

More Blog Strategies For Free Traffic

There are various strategies to increase your traffic for a blog, with the goal of creating the maximum exposure for each post. 

You want to use all the features available for that. So, that when you initially write a post, you will want to follow these steps:

<ol>

<li>Identify a topic of major interest to your readers,</li>

<li>Choose appropriate keywords for SEO or use plug-in,</li>

<li>Write it up and tag it with relevant tags,</li>

<li>Categorize it to make it easy to find in your blog,</li>

<li>Add interesting and helpful content,</li>

<li>Publish it,</li>

<li>Bookmark it,</li>

<li>Submit it to news sites,</li>

<li>Respond to all comments to generate a discussion,</li>

<li>Go to other blogs with similar topics and post comment and backlink.</li>

</ol>

You also want to research which posts were the most successful and steer your future blog articles in that direction. That's pretty easy to tell because your administrative panel will show the number of people who found your post and probably read it. It should also indicate which are the top posts of all, and that can also be valuable information.

If you happen to get a trackback from another blogger, this is really great news! A trackback is a reference back to your post from another blogger with a similar post. This can generate instant traffic for your post and you may be wondering where it's coming from, until you see the trackback. So, make sure trackbacks are enabled on your site.

One of the ways search engines determine how to rate your content is by the number of backlinks. So, when you work with a number of other bloggers, you can raise each other's post values by linking back to posts or using trackbacks.

Lastly, if you are still having trouble raising interest, try to ride on the coat-tails of other popular blogs that have made the front page of some tagging or news site. You simply put a comment in their blog with a link back to your post. Or, you can try to respond to an interesting article online with your own commentary and offer a link back to their blog. Then, add a comment showing your own controversial view of the topic to get extra readers by sharing your link. 

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Jose Amoros

Making Logical Sense To Your Prospects

While an emotional trigger will help to stimulate buying behavior, when it comes time to justify the purchase buyers often seek out logic. No one likes to feel that they've been taken on a deal, and so the end result that even if the emotions have carried them away, they will always give a logical reason why they eventually bought the product. That's because people don't admit that it was an emotional response that instigated the buy, they'd rather admit there was a valid reason for the purchase.

Knowing this, that a logical reason may be necessary for some to close a deal, then you want to provide that logical reason just as you would attempt to resolve an objection before it is raised. It doesn't mean that the reason has to really make any sense, it just has to be enough to justify the purchase. It has to answer the question:"Why should I buy this product?"

The Strategy

Here you are going to aim a very definite reason why a customer should buy your product. It's typically done after an emotional appeal, to seal the deal and give your ad a double whammy. You are going to look at the demographics of your visitors and you are going to try to put yourself in their shoes. What would be the defining reason to buy this product?

There are a variety of reasons that can trigger different segments of the population to agree that to purchase your product makes sense. 

If you are dealing with people who are budget conscious, you can go after economic reasons. Another possibility is to focus on health as a reason. Maybe they are getting older and more health conscious. 

Maybe you are selling something to people who are sick. That can be a powerful reason to consider buying your product. Safety is also something is top-most in people's minds. This might work well for some people and not for others. Safety means different things to different people. For mothers, child safety might be the reason that you need to express to close the deal. For elderly people, it might be personal safety when they are home alone.

Aside from very logical reasons like that, you don't have to just concentrate on those. Sometimes some of the best reasons are status, especially if you are selling in the luxury market. In that case, the reason you give might be, "You deserve it!" Is there any logic to that? Not from an intellectual perspective, but from a reasoning standpoint it makes perfect sense to a certain subset of people, particularly the affluent.

Another reason that you can use is that it will enhance your personal or professional recognition. That can be a powerful reason for people who are dating or seeking some sort of career advancement. Again, the reason you choose should fit the demographic of people you are marketing. 

The way this strategy works best is if you can get into the mindset of the people you are marketing and understand what type of objections they are likely to raise for themselves. If you are not sure what they are, you need to do a little market research with similar products that are selling online. Without understanding some of the potential objections that people might be thinking about when they view your sales page, you will not be able to successfully resolve them in a logical manner, and that's the key to this strategy.

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Jose Amoros

Is A 100 Percent Guarantee Enough

Everyone remembers the cheesy 100% satisfaction guarantee that old television infomercials would haul out to get people to believe in their products. Well, consumers are much more savvy now and most people understand this to be more of a trial guarantee that after a certain period expires. 

In other words, the 100% satisfaction guarantee was usually limited to a few weeks or less, and after that you were stuck with the product. So, in all fairness it was more like a free trial than a 100% satisfaction guarantee. After all, if you're not satisfied and the period for returns has ended, aren't you then still a dissatisfied customer? 

So, in this chapter we're going to tell you how to put in place something that goes beyond the 100% satisfaction guarantee, even though it may seem impossible. Well, it isn't. It is your conviction that the products you offer are of such worth that you can offer a guarantee that goes beyond everyone's expectations and still make money on the product. And, when you have that sort of conviction about the products you sell, the customer begins to believe it too.

The Strategy

The strategy, on the surface, seems a bit crazy for a business person to implement. What you will suggest to your customers is that if a certain condition is met that you will refund their money or make amends beyond what is expected of you. That means that if you sell a product and it breaks, you promise to refund the money or replace it, even if it's one year or two years down the line.

But, it doesn't just have to be about things breaking, it can also be a usage condition. Say, you buy a subscription to use a particular service and then find you don't use it enough to pay for the membership costs. In this strategy, the way to go beyond the 100% satisfaction guarantee is to offer to refund all the money for the subscription if you don't use the products and services offered by the membership at all within the year. Of course, you would have to have a way of figuring that out.

In a discount club, you have membership costs that give you access to discounts on other products. The idea is that the amount of money you save will easily exceed the membership cost to sign up and you eventually make back your membership fee. 

But, what if you didn't do that? Would most companies offer you the membership fee back if you found that the use of the club wasn't worth it? Well, if your membership club did this it would set itself above the rest by offering to ensure that whether a member uses the membership they bought or not, they will end up satisfied with the purchase  because you will make sure to go beyond the typical business guarantee. Now, add a little perk at the end like a free gift or even a coupon for monies off popular items for having just tried the membership, even if it didn't end up saving you money, and people will flock to sign up.

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Jose Amoros