When you’re ready to make money (and you are, aren’t you?),it’s time to start shouting from the virtual rooftops that you have arrived and that you are ready for business.
But for most online internet marketers (note, not gurus), they barely can whisper above the din of everyone else who’s already online and who is successful in their business.
But before you give up hope completely, you need to keep in mind that establishing your presence is more common sense than you think, though it does take a basic understanding of what people want and what they need from you as an internet marketing guru.
People (your customers) are slightly jaded in the Internet landscape as they are inundated with new ideas every time they click to a new screen. So you need to be BETTER than the others who are using all of the same tricks and strategies to get customers interested.
You need to get in the guru zone. SETTING UP SHOP
Think about the last time that you heard about a product online. Chances are good you heard about it one or more of a few different ways:
•Social media
•A blog you frequent
•Word of mouth
•Media coverage
Yes, you might also have learned of the product from an advertisement, but let’s put that marketing strategy to the side because it’s an obvious tool for advertising.
When you want to be an Internet marketing guru, you need to operate a little on the down low, where people can find you, but they don’t really think that you’re trying to sell anything to them.
Think about that friend you have who recommends a new face cream to you and you always take her up on her advice. Why do you listen? You listen because she’s OFFERING you a piece of information she thinks is worthwhile. The first time, you just listened to her advice, but then you heard from others her advice was worthwhile, then you followed her advice one, and now, every time she offers you something, you follow her words.
That’s what you need to do online too.
Setting up shop is the first thing you need to do and you need to do it in a bold way.
GET A BOLD NAME
You aren’t going to win over any customers if the name you have for your product or business is blah. Right now, you need to brainstorm to see how you can entice a customer to come to your store, to shop, and to spend their hard earned money.
A name does matter. Imagine what might have happened if Apple hadn’t come up with the ‘i’ prefix they now put on everything.
Would those products have been as catchy? Think about PCs. Not as grabbing to the ear or the eye, are they?
Today, you need to figure out how to get a bold name and then use it on EVERYTHING.
•Twitter
•Facebook
•Blogs
•Email addresses
•Website domain
•Etc.
Your name should be in as many places as possible. And even in places you don’t think it needs to be:
•Local business directories
•Online website lists
•Your email address signature
•Social media profiles
•LinkedIn
You get the idea. Your name should be ever present online,so much so that people will begin to feel they can’t escape it. And whenever they hear your name, they will be able to find you in a quick Google search.
That’s how gurus are found.
Too often, internet marketers will choose any old name,thinking they can change it later. While this is true about books you might rebrand down the line, this doesn’t mean that you shouldn’t pick the absolute best name now. Don’t wait to become a success before you choose a successful name.
Your success needs to start right now.
Some rules to follow for your name:
•Keep it short.
•Keep it memorable.
•Research to make sure others aren’t already using it.
Pretty basic and pretty smart information to follow, isn’t it?
To Your Success,
Jose Amoros
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